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The history of the company dates back to 1893, when MAGURA Gustav Magenwirth GmbH & Co. KG was founded as a repair workshop for agricultural equipment and machines.
The history of the company dates back to 1893, when MAGURA Gustav Magenwirth GmbH & Co. KG was founded as a repair workshop for agricultural equipment and machines. This was followed in 1923 by the invention of the straight pull control lever for motorbikes, which led to the partnership with BMW that continues to this day. The innovative rack of the lever still adorns the MAGURA logo today.
Since the early years, the company has developed into an internationally successful manufacturer of brake and performance components for the motorbike and bicycle business segments. Along the way, MAGURA set many milestones for the bicycle industry, including the first hydraulic rim brake (MAGURA Hydro-Stop) and the first hydraulic disc brake (MAGURA Gustav M) for bicycles. You can find the most important milestones of the company at the end of the article.
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